Marketing your boutique on social media can be an effective way to increase brand awareness, engage with customers, showcase your products, and drive traffic to your website.
You would have to live under a rock to not understand the importance of social media for your business, and I wanted to share something totally new you may not know about yet.
In the last 30 days, TikTok made the TT Shop and Live shopping available to everyone! We have been beta testing with them and this tool is AMAZING!
It allows retailers, big and small, to engage with and sell to their customers in a whole new way!
Imagine this: You just received your fall inventory and you hold a live shopping event where people can see you and your team try on the new items and see how to style their outfits. The best part...they can buy directly through TikTok, which makes for a seamless buying experience. As we know, the easier the better!
Not only that, this also allows you to sell to more people not just the ones in your local area! In this way, your customer list just got a huge upgrade.
Additionally, live selling allows you to engage with your customers. They can get to know you AND you can get to know them, ask them what they want to see, and create a truly positive experience with your store.
You can sign up for TikTok Shop, free here: https://seller-us-accounts.tiktok.com/
You don't even need a website, though I am sure you have one!
If you recall from my last email about what I learned from MAGIC, technology-infused experiences are going to be the way of the future shopping. You can read my summary here.
One thing we are doing at Sunset Vibes for our wholesale accounts is to bring a hand-selected influencer into the boutique to bring massive visibility to your store and drive the sell-through of our line. This can include Live shopping! If that sounds interesting to you, let me know! We are booking out through June 2024!